The brilliant folks at unbounce.com have whittled down the ever-growing list of design and UX trends to bring you only the most promising ones. Great infographic and article we had to share with our readers :
The fast pace at which the digital world is changing means there’s always a new trend on the up and up promising to skyrocket our results.
Last year we saw the rise of mobile-first design, full-width hero images and user-driven storytelling. This year we’re seeing a big push toward hyper-personalisation, bots and even targeted overlays.
Ultimately, though, we marketers are most interested in trends that make the most impact where it truly counts… conversions.
Of course, as with all trends, we don’t truly know their worth until we can test them out for ourselves. So don’t take this list as gospel. Rather, use it as a jumping off point when planning initiatives for the upcoming quarter and beyond.
